Our client provides challenging play-and-learn games customized as curriculum-based subscription plans to help parents in educating their children. Each curriculum is defined based on the learning profile and personality of the children that fall under different age-groups ranging from 2.5yrs to 6yrs. The client’s existing web application allows parents to subscribe for monthly, quarterly or annual plans for their children. Upon subscribing, parents receive gift-wrapped monthly educational goodies comprising books, activity manuals, crafts and toys. The client wanted to extend their existing web portal to mobile platform. They wanted a cross-platform mobile app solution to create social clubs for parents grouped as per their child’s age and subscription plan. The mobile app would help the parents in engaging their children with fun-based play & learn activities. It enables the parents to perform various activities, including posting comment and sharing the media files related to the activities within the group and across social platforms like Facebook & Twitter. They can also register for the events & contests posted by the organizers. Further, the client wanted to perform analytics on the behavior of children with the activities.