Demand Generation Specialist
Location: Pune (India)
Department: Marketing
Reports To: Head of Marketing
Job Summary:
The Demand Generation Specialist/Lead works closely with Sales and Marketing to create engaging multichannel programs that -
- Create traction within qualified accounts to generate leads.
- Move prospects faster through the lead lifecycle.
- Create/maintain fruitful relationships with hot, warm, and cold database prospects.
- Success measures for the role will be pre-defined percentage conversions through hot, warm, and
cold qualified accounts.
The Specialist/Lead will ensure all leads generated through inbound, outbound and any other marketing
channels are examined, natured and efficiently handed over to Sales/Business Development as soon as it is
qualified (meeting has been set).
Job Description:
- End-to-end planning, implementation, and execution of targeted multi-channel nature campaigns
for lead generation/conversion.
- Creates emails/messages/call scripts, individual and in series, for communication with future
customers in targeted segments.
- Works with the content marketing team to develop compelling collateral for targeted direct
mailing/messaging/calling campaigns.
- Creates lead nurturing programs/touchpoints to accelerate the movement of accounts through the
demand generation funnel.
- Implements best practices for demand generation to improve success ratio for customer acquisition
and current customer upsell/cross-sale opportunities.
- In-dept research on various hot, warm, and cold accounts to identify target contacts and compile
profile/behavioral information to get them ready for database import.
- Works closely with the marketing and sales/BD team to understand their targets with-in accounts
and leads cross functional strategic plans from top of funnel lead generation to strategic
multichannel ABM campaigns.
- Setting-up meetings with accounts contacts that are generated by inbound/outbound/other
channels for the BD team with relevant background information to enable informed follow-up
- Create/deploy email workflows, landing pages, and other assets in CRM required to execute lead
generation/conversion campaigns.
- Own end-to-end targeted campaign contact lists including list synchronization, list development,
and list maintenance.
Qualification & Experience:
- Bachelor’s/master’s degree in business, marketing, or a related field
- 4-5 years of experience in marketing is a must.