Praful is the custodian for the Saviant brand. He spearheads the Marketing Team and expands the business reach to diverse geographies. He directs online marketing initiatives to gauge customers’ requirements and decision-making processes. He then aligns effective campaigns using behavioral economics and design thinking. This helps customers find and communicate with Saviant.
Praful has been a part of the leadership teams in the techno-commercial space for a decade. His expertise into B2B and B2C organizations has enabled Software Companies to acquire and serve customers from the Manufacturing, Energy, Utilities, Logistics domains.
Besides being an active marketer, Praful is an avid bibliophile and melophile.
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